McCarthy, E. J., & Perreault, W. D. (1994). Applications in basic marketing: Clippings from the popular business press (1994-1995 Edition.). ওৎরিহ.
Chicago-viite (17. p.)McCarthy, E. Jerome, ja William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 1994-1995 Edition. Burr Ridge: ওৎরিহ, 1994.
MLA-viite (9. p.)McCarthy, E. Jerome, ja William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 1994-1995 Edition. ওৎরিহ, 1994.
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