Applications in basic marketing clippings from the popular business press /

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Bibliographic Details
Main Author:	McCarthy, E. Jerome
Other Authors:	Perreault, William D.
Format:	Book
Published:	Burr Ridge : ওৎরিহ, c1994
Edition:	1994-1995 Edition
Subjects:	Marketing Marketing > Case studies
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Description
Physical Description:	250 p.

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