APA (7th ed.) Zitazioa

Kotler, P. (2003). Marketing management. Pearson Education.

Chicago Style (17th ed.) Zitazioa

Kotler, Philip. Marketing Management. Upper Saddle River, N.J.: Pearson Education, 2003.

MLA (9th ed.) Zitazioa

Kotler, Philip. Marketing Management. Pearson Education, 2003.