International Marketing /
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | , |
| Format: | Llibre |
| Publicat: |
Chennai :
McGraw Hill Education (India),
c2020
|
| Edició: | 18th ed. |
| Matèries: | |
| Etiquetes: |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142846 | ||
| 005 | 20261026014849.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Cateora, Philip R. | |
| 245 | 1 | 0 | |a International Marketing / |c Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham |
| 250 | |a 18th ed. | ||
| 264 | 1 | |a Chennai : |b McGraw Hill Education (India), |c c2020 | |
| 300 | |a xxx, 708 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 9789389538243 | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a International business enterprises. | |
| 650 | 0 | |a Marketing -- Management. | |
| 700 | 1 | |a Money, R. Bruce | |
| 700 | 1 | |a Gilly, Mary C. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142846 |d 142846 | ||