Cita APA

Cateora, P. R., Gilly, M. C., & Graham, J. L. (2015). International Marketing (15th ed.). McGraw-Hill Education.

Citación estilo Chicago

Cateora, Philip R., Mary C. Gilly, and John L. Graham. International Marketing. 15th ed. New Delhi: McGraw-Hill Education, 2015.

Cita MLA

Cateora, Philip R., et al. International Marketing. 15th ed. McGraw-Hill Education, 2015.