International Marketing /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
New Delhi :
McGraw-Hill Education,
c2015
|
| Edition: | 15th ed. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142849 | ||
| 005 | 20261026014849.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Cateora, Philip R. | |
| 245 | 1 | 0 | |a International Marketing / |c Philip R. Cateora, Mary C. Gilly, John L. Graham |
| 250 | |a 15th ed. | ||
| 264 | 1 | |a New Delhi : |b McGraw-Hill Education, |c c2015 | |
| 300 | |a xxxiii, 622 p. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 020 | |a 9789339204464 | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a International business enterprises. | |
| 650 | 0 | |a Marketing -- Management. | |
| 700 | 1 | |a Gilly, Mary C. | |
| 700 | 1 | |a Graham, John L. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142849 |d 142849 | ||