Kotler, P., Ang, S. H., & Leong, S. M. (1996). Marketing Management: An Asian Perspective. Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip, Swee Hoon Ang, and Siew Meng Leong. Marketing Management: An Asian Perspective. Singapore: Prentice Hall, 1996.
MLA (9th ed.) CitationKotler, Philip, et al. Marketing Management: An Asian Perspective. Prentice Hall, 1996.
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