Citazione Stile APA (7a Edizione)

Kotler, P., Ang, S. H., & Leong, S. M. (1996). Marketing Management: An Asian Perspective. Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, Swee Hoon Ang, e Siew Meng Leong. Marketing Management: An Asian Perspective. Singapore: Prentice Hall, 1996.

Citatione MLA (9a ed.)

Kotler, Philip, et al. Marketing Management: An Asian Perspective. Prentice Hall, 1996.