Marketing Management /
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| Main Author: | |
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| Format: | Book |
| Published: |
New Delhi :
Pearson Education,
c2003
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| Edition: | 11th ed. |
| Series: | Prentice Hall marketing series
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| Subjects: | |
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| Physical Description: | xxvi, 736 p. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 8178086549 |