Cita APA (7th ed.)

Kumar, S. R. (2012). Case Studies in Marketing Management. Pearson.

Cita Chicago (17th ed.)

Kumar, S. Ramesh. Case Studies in Marketing Management. New Delhi: Pearson, 2012.

Cita MLA (9th ed.)

Kumar, S. Ramesh. Case Studies in Marketing Management. Pearson, 2012.