Case Studies in Marketing Management /

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Bibliographic Details
Main Author:	Kumar, S. Ramesh
Format:	Book
Published:	New Delhi : Pearson, c2012
Edition:	1st ed.
Subjects:	Marketing > Management > Case studies. Marketing > India > Case studies. Consumer behavior > India.
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Description
Physical Description:	viii, 378 p.
Bibliography:	Includes bibliographical references.
ISBN:	9788131761397

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