Loudon, D. L., Stevens, R. E., & Wrenn, B. (2005). Marketing Management: Text and Cases. Atlantic Publishers and Distributors.
Chicago Style (17th ed.) CitationLoudon, David L., Robert E. Stevens, and Bruce Wrenn. Marketing Management: Text and Cases. New Delhi: Atlantic Publishers and Distributors, 2005.
MLA (9th ed.) CitationLoudon, David L., et al. Marketing Management: Text and Cases. Atlantic Publishers and Distributors, 2005.
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