Marketing Management Text and Cases /
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| Autore principale: | |
|---|---|
| Altri autori: | , |
| Natura: | Libro |
| Pubblicazione: |
New Delhi :
Atlantic Publishers and Distributors,
c2005
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| Edizione: | 1st ed. |
| Soggetti: | |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142856 | ||
| 005 | 20261026014849.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Loudon, David L. | |
| 245 | 1 | 0 | |a Marketing Management |b Text and Cases / |c David L. Loudon, Robert E. Stevens, Bruce Wrenn |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a New Delhi : |b Atlantic Publishers and Distributors, |c c2005 | |
| 300 | |a viii, 388 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 8126904887 | ||
| 650 | 0 | |a Marketing -- Management. | |
| 650 | 0 | |a Marketing -- Case studies. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | 1 | |a Stevens, Robert E. | |
| 700 | 1 | |a Wrenn, Bruce | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142856 |d 142856 | ||