Mastering Marketing Management /
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| Main Author: | |
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| Format: | Book |
| Published: |
Basingstoke :
Palgrave Macmillan,
c2002
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| Edition: | 1st ed. |
| Series: | Palgrave master series
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| Subjects: | |
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| Physical Description: | x, 334 p. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 333948971 |