Mastering Marketing Management /

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Bibliographic Details
Main Author: Cartwright, Roger
Format: Book
Published: Basingstoke : Palgrave Macmillan, c2002
Edition:1st ed.
Series:Palgrave master series
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040 |a BD-SaJUCL  |b eng  |e rda  |c BD-SaJUCL 
100 1 |a Cartwright, Roger 
245 1 0 |a Mastering Marketing Management /  |c Roger Cartwright 
250 |a 1st ed. 
264 1 |a Basingstoke :  |b Palgrave Macmillan,  |c c2002 
300 |a x, 334 p. 
490 1 |a Palgrave master series 
504 |a Includes bibliographical references and index. 
020 |a 333948971 
650 0 |a Marketing -- Management. 
650 0 |a Customer relations. 
650 0 |a Marketing strategy. 
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999 |c 142857  |d 142857