Kotler, P., Keller, K. L., & Koshy, A. (2012). Marketing Management: A South Asian Perspective (14th ed.). Pearson Education.
Style de citation Chicago (17e éd.)Kotler, Philip, Kevin Lane Keller, et Abraham Koshy. Marketing Management: A South Asian Perspective. 14th ed. New Delhi: Pearson Education, 2012.
Style de citation MLA (9e éd.)Kotler, Philip, et al. Marketing Management: A South Asian Perspective. 14th ed. Pearson Education, 2012.
Attention : ces citations peuvent ne pas être correctes à 100%.