Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing Management (16th ed., Global ed.). Pearson.
Chicago Style (17. basım) AtıfKotler, Philip, Kevin Lane Keller, ve Alexander Chernev. Marketing Management. 16th ed., Global ed. Harlow, England: Pearson, 2022.
MLA (9th ed.) AtıfKotler, Philip, et al. Marketing Management. 16th ed., Global ed. Pearson, 2022.
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