Cita APA (7th ed.)

Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing Management (16th ed., Global ed.). Pearson.

Cita Chicago (17th ed.)

Kotler, Philip, Kevin Lane Keller, i Alexander Chernev. Marketing Management. 16th ed., Global ed. Harlow, England: Pearson, 2022.

Cita MLA (9th ed.)

Kotler, Philip, et al. Marketing Management. 16th ed., Global ed. Pearson, 2022.