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Marketing Management /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Keller, Kevin Lane, Chernev, Alexander
Format: Book
Published: Harlow, England : Pearson, c2022
Edition:16th ed., Global ed.
Subjects:
Marketing > Management.
Market strategy.
Consumer behavior.
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Description
Physical Description:605 p.
Bibliography:Includes bibliographical references and index.
ISBN:9781292405100

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