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00000nam a2200000 i 4500 |
| 001 |
142859 |
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|a BD-SaJUCL
|b eng
|e rda
|c BD-SaJUCL
|
| 100 |
1 |
|
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Marketing Management /
|c Philip Kotler, Kevin Lane Keller, Alexander Chernev
|
| 250 |
|
|
|a 16th ed., Global ed.
|
| 264 |
|
1 |
|a Harlow, England :
|b Pearson,
|c c2022
|
| 300 |
|
|
|a 605 p.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 020 |
|
|
|a 9781292405100
|
| 650 |
|
0 |
|a Marketing -- Management.
|
| 650 |
|
0 |
|a Market strategy.
|
| 650 |
|
0 |
|a Consumer behavior.
|
| 700 |
1 |
|
|a Keller, Kevin Lane
|
| 700 |
1 |
|
|a Chernev, Alexander
|
| 942 |
|
|
|c BK
|n 0
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