APA (7e ed.) Bronvermelding

Kotler, P., Keller, K. L., & Koshy, A. (2012). Marketing Management: A South Asian Perspective (14th ed.). Pearson Education.

Chicago (17e ed.) Bronvermelding

Kotler, Philip, Kevin Lane Keller, en Abraham Koshy. Marketing Management: A South Asian Perspective. 14th ed. New Delhi: Pearson Education, 2012.

MLA (9e ed.) Bronvermelding

Kotler, Philip, et al. Marketing Management: A South Asian Perspective. 14th ed. Pearson Education, 2012.