Marketing Management A South Asian Perspective /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
New Delhi :
Pearson Education,
c2012
|
| Edition: | 14th ed. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142862 | ||
| 005 | 20261026014849.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Marketing Management |b A South Asian Perspective / |c Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha |
| 250 | |a 14th ed. | ||
| 264 | 1 | |a New Delhi : |b Pearson Education, |c c2012 | |
| 300 | |a xxxv, 816 p. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 020 | |a 9788131767160 | ||
| 650 | 0 | |a Marketing -- Management. | |
| 650 | 0 | |a Marketing -- South Asia. | |
| 650 | 0 | |a Consumer behavior -- South Asia. | |
| 700 | 1 | |a Keller, Kevin Lane | |
| 700 | 1 | |a Koshy, Abraham | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142862 |d 142862 | ||