Marketing Management /
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| Main Author: | |
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| Format: | Book |
| Published: |
New Delhi :
Prentice-Hall of India,
c2000
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| Edition: | The Millennium ed. |
| Series: | Prentice-Hall marketing series
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| Subjects: | |
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| Physical Description: | xxv, 718 p. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 8120316096 |