APA-Zitierstil (7. Ausg.)

Kotler, P., Bowen, J. T., & Makens, J. C. (2002). Marketing for Hospitality and Tourism (3rd ed.). Pearson Education.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip, John T. Bowen, und James C. Makens. Marketing for Hospitality and Tourism. 3rd ed. New Delhi: Pearson Education, 2002.

MLA-Zitierstil (9. Ausg.)

Kotler, Philip, et al. Marketing for Hospitality and Tourism. 3rd ed. Pearson Education, 2002.