Strategic Marketing for Nonprofit Organizations /
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| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Libro |
| Pubblicazione: |
New Delhi :
Prentice-Hall of India,
c2003
|
| Edizione: | 6th ed. |
| Soggetti: | |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142868 | ||
| 005 | 20261026014850.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Andreasen, Alan R. | |
| 245 | 1 | 0 | |a Strategic Marketing for Nonprofit Organizations / |c Alan R. Andreasen, Philip Kotler |
| 250 | |a 6th ed. | ||
| 264 | 1 | |a New Delhi : |b Prentice-Hall of India, |c c2003 | |
| 300 | |a v, 536 p. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 020 | |a 8120322592 | ||
| 650 | 0 | |a Nonprofit organizations -- Marketing. | |
| 650 | 0 | |a Social marketing. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | 1 | |a Kotler, Philip | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142868 |d 142868 | ||