Cravens, D. W. (2000). Strategic Marketing (6th ed.). ওৎরিহ/গপএৎধ-িঐরষষ.
Cita Chicago (17th ed.)Cravens, David W. Strategic Marketing. 6th ed. Boston: ওৎরিহ/গপএৎধ-িঐরষষ, 2000.
Cita MLA (9th ed.)Cravens, David W. Strategic Marketing. 6th ed. ওৎরিহ/গপএৎধ-িঐরষষ, 2000.
Atenció: Aquestes cites poden no estar 100% correctes.