Contemporary Strategic Marketing /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Basingstoke :
Palgrave Macmillan,
c2003
|
| Edition: | 1st ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142871 | ||
| 005 | 20261026014850.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Brennan, Ross | |
| 245 | 1 | 0 | |a Contemporary Strategic Marketing / |c Ross Brennan, Paul Baines, Paul Garneau |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a Basingstoke : |b Palgrave Macmillan, |c c2003 | |
| 300 | |a xix, 380 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 333981197 | ||
| 650 | 0 | |a Marketing -- Management. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Marketing strategy. | |
| 700 | 1 | |a Baines, Paul | |
| 700 | 1 | |a Garneau, Paul | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142871 |d 142871 | ||