Cita APA (7th ed.)

Srinivasan, R. (2003). Case Studies in Marketing: The Indian Context (2nd ed.). Prentice-Hall of India.

Cita Chicago (17th ed.)

Srinivasan, R. Case Studies in Marketing: The Indian Context. 2nd ed. New Delhi: Prentice-Hall of India, 2003.

Cita MLA (9th ed.)

Srinivasan, R. Case Studies in Marketing: The Indian Context. 2nd ed. Prentice-Hall of India, 2003.