APA (7th ed.) Citation

Srinivasan, R. (2003). Case Studies in Marketing: The Indian Context (2nd ed.). Prentice-Hall of India.

Chicago Style (17th ed.) Citation

Srinivasan, R. Case Studies in Marketing: The Indian Context. 2nd ed. New Delhi: Prentice-Hall of India, 2003.

MLA (9th ed.) Citation

Srinivasan, R. Case Studies in Marketing: The Indian Context. 2nd ed. Prentice-Hall of India, 2003.