Case Studies in Marketing The Indian Context /
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Delhi :
Prentice-Hall of India,
c2003
|
| Edition: | 2nd ed. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142872 | ||
| 005 | 20261026014850.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Srinivasan, R. | |
| 245 | 1 | 0 | |a Case Studies in Marketing |b The Indian Context / |c R. Srinivasan |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a New Delhi : |b Prentice-Hall of India, |c c2003 | |
| 300 | |a xviii, 256 p. | ||
| 504 | |a Includes bibliographical references. | ||
| 020 | |a 8120321839 | ||
| 650 | 0 | |a Marketing -- India -- Case studies. | |
| 650 | 0 | |a Marketing -- Management -- Case studies. | |
| 650 | 0 | |a Case studies. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142872 |d 142872 | ||