Marketing Strategy A Decision-Focused Approach /
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| Autor principal: | |
|---|---|
| Altres autors: | , |
| Format: | Llibre |
| Publicat: |
Boston :
গপএৎধ-িঐরষষ/ওৎরিহ,
c2003
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| Edició: | 4th ed. |
| Col·lecció: | গপএৎধ-িঐরষষ/ওৎরিহ ংবৎরবং রহ সধৎশবঃরহম
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142875 | ||
| 005 | 20261026014850.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Walker, Orville C. | |
| 245 | 1 | 0 | |a Marketing Strategy |b A Decision-Focused Approach / |c Orville C. Walker, Jr., Harper W. Boyd, Jr., John W. Mullins, Jean-Claude Larreche |
| 250 | |a 4th ed. | ||
| 264 | 1 | |a Boston : |b গপএৎধ-িঐরষষ/ওৎরিহ, |c c2003 | |
| 300 | |a xviii, 365 p. | ||
| 490 | 1 | |a গপএৎধ-িঐরষষ/ওৎরিহ ংবৎরবং রহ সধৎশবঃরহম | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 020 | |a 70530882 | ||
| 650 | 0 | |a Marketing -- Management. | |
| 650 | 0 | |a Marketing -- Decision making. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | 1 | |a Boyd, Harper W. | |
| 700 | 1 | |a Mullins, John W. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142875 |d 142875 | ||