Cita APA (7th ed.)

Baker, M. J. (2000). Marketing Strategy and Management (3rd ed.). Macmillan Business.

Cita Chicago (17th ed.)

Baker, Michael J. Marketing Strategy and Management. 3rd ed. Basingstoke: Macmillan Business, 2000.

Cita MLA (9th ed.)

Baker, Michael J. Marketing Strategy and Management. 3rd ed. Macmillan Business, 2000.