Marketing Strategy and Management /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Basingstoke :
Macmillan Business,
c2000
|
| Edition: | 3rd ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142876 | ||
| 005 | 20261026014850.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Baker, Michael J. | |
| 245 | 1 | 0 | |a Marketing Strategy and Management / |c Michael J. Baker |
| 250 | |a 3rd ed. | ||
| 264 | 1 | |a Basingstoke : |b Macmillan Business, |c c2000 | |
| 300 | |a xxvi, 541 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 333748565 | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing -- Planning. | |
| 650 | 0 | |a Marketing -- Management. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142876 |d 142876 | ||