Rao, V. R., & Steckel, J. H. (2006). Analysis for Strategic Marketing. Pearson Education.
Cita Chicago (17th ed.)Rao, Vithala R., i Joel H. Steckel. Analysis for Strategic Marketing. New Delhi: Pearson Education, 2006.
Cita MLA (9th ed.)Rao, Vithala R., i Joel H. Steckel. Analysis for Strategic Marketing. Pearson Education, 2006.
Atenció: Aquestes cites poden no estar 100% correctes.