APA (7th ed.) Citation

Rao, V. R., & Steckel, J. H. (2006). Analysis for Strategic Marketing. Pearson Education.

Chicago Style (17th ed.) Citation

Rao, Vithala R., and Joel H. Steckel. Analysis for Strategic Marketing. New Delhi: Pearson Education, 2006.

MLA (9th ed.) Citation

Rao, Vithala R., and Joel H. Steckel. Analysis for Strategic Marketing. Pearson Education, 2006.