Cita APA (7th ed.)

Johansson, J. K. (2009). Global Marketing: Foreign Entry, Local Marketing, and Global Management (5th ed., International ed.). McGraw-Hill Higher Education.

Cita Chicago (17th ed.)

Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing, and Global Management. 5th ed., International ed. Boston: McGraw-Hill Higher Education, 2009.

Cita MLA (9th ed.)

Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing, and Global Management. 5th ed., International ed. McGraw-Hill Higher Education, 2009.