Johansson, J. K. (2009). Global Marketing: Foreign Entry, Local Marketing, and Global Management (5th ed., International ed.). McGraw-Hill Higher Education.
Citace podle Chicago (17th ed.)Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing, and Global Management. 5th ed., International ed. Boston: McGraw-Hill Higher Education, 2009.
Citace podle MLA (9th ed.)Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing, and Global Management. 5th ed., International ed. McGraw-Hill Higher Education, 2009.
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