Global Marketing Foreign Entry, Local Marketing, and Global Management /
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| Autore principale: | |
|---|---|
| Natura: | Libro |
| Pubblicazione: |
Boston :
McGraw-Hill Higher Education,
c2009
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| Edizione: | 5th ed., International ed. |
| Soggetti: | |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142878 | ||
| 005 | 20261026014850.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Johansson, Johny K. | |
| 245 | 1 | 0 | |a Global Marketing |b Foreign Entry, Local Marketing, and Global Management / |c Johny K. Johansson |
| 250 | |a 5th ed., International ed. | ||
| 264 | 1 | |a Boston : |b McGraw-Hill Higher Education, |c c2009 | |
| 300 | |a xxii, 650 p. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 020 | |a 9780071263627 | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a International business enterprises. | |
| 650 | 0 | |a Marketing -- Management. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142878 |d 142878 | ||