Strategic Marketing /

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Bibliographic Details
Main Author:	Cravens, David W.
Other Authors:	Piercy, Nigel F.
Format:	Book
Published:	Boston : গপএৎধ-িঐরষষ/ওৎরিহ, c2003
Edition:	7th ed.
Series:	ঞযব গপএৎধ-িঐরষষ/ওৎরিহ ংবৎরবং রহ সধৎশবঃরহম
Subjects:	Marketing > Management. Marketing > Decision making. Strategic planning.
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MARC


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100	1		\|a Cravens, David W.
245	1	0	\|a Strategic Marketing / \|c David W. Cravens, Nigel F. Piercy
250			\|a 7th ed.
264		1	\|a Boston : \|b গপএৎধ-িঐরষষ/ওৎরিহ, \|c c2003
300			\|a xvii, 726 p.
490	1		\|a ঞযব গপএৎধ-িঐরষষ/ওৎরিহ ংবৎরবং রহ সধৎশবঃরহম
504			\|a Includes bibliographical references and indexes.
020			\|a 72466850
650		0	\|a Marketing -- Management.
650		0	\|a Marketing -- Decision making.
650		0	\|a Strategic planning.
700	1		\|a Piercy, Nigel F.
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