Cravens, D. W., & Piercy, N. F. (2003). Strategic Marketing (7th ed.). গপএৎধ-িঐরষষ/ওৎরিহ.
Cita Chicago (17th ed.)Cravens, David W., i Nigel F. Piercy. Strategic Marketing. 7th ed. Boston: গপএৎধ-িঐরষষ/ওৎরিহ, 2003.
Cita MLA (9th ed.)Cravens, David W., i Nigel F. Piercy. Strategic Marketing. 7th ed. গপএৎধ-িঐরষষ/ওৎরিহ, 2003.
Atenció: Aquestes cites poden no estar 100% correctes.