Marketing Practices in Developing Economy Cases from South Asia /

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Bibliographic Details
Main Author: Dholakia, Ruby Roy
Other Authors: Anwar, Syed Ferhat, Hasan, Khalid
Format: Book
Published: New Delhi : PHI Learning, c2009
Edition:1st ed.
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MARC

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040 |a BD-SaJUCL  |b eng  |e rda  |c BD-SaJUCL 
100 1 |a Dholakia, Ruby Roy 
245 1 0 |a Marketing Practices in Developing Economy  |b Cases from South Asia /  |c Ruby Roy Dholakia, Syed Ferhat Anwar, Khalid Hasan 
250 |a 1st ed. 
264 1 |a New Delhi :  |b PHI Learning,  |c c2009 
300 |a xxiv, 416 p. 
504 |a Includes bibliographical references. 
020 |a 9788120337824 
650 0 |a Marketing -- Developing countries -- Case studies. 
650 0 |a Marketing -- South Asia -- Case studies. 
650 0 |a Developing countries -- Economic conditions. 
700 1 |a Anwar, Syed Ferhat 
700 1 |a Hasan, Khalid 
942 |c BK  |n 0 
999 |c 142889  |d 142889