Foundations of Marketing Theory Toward a General Theory of Marketing /
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| Main Author: | |
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| Format: | Book |
| Published: |
New Delhi :
Prentice-Hall of India,
c2003
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| Edition: | Eastern Economy ed. |
| Subjects: | |
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| Physical Description: | xxiii, 312 p. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 8120322401 |