Foundations of Marketing Theory Toward a General Theory of Marketing /
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| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Vydáno: |
New Delhi :
Prentice-Hall of India,
c2003
|
| Vydání: | Eastern Economy ed. |
| Témata: | |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142892 | ||
| 005 | 20261026014850.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Hunt, Shelby D. | |
| 245 | 1 | 0 | |a Foundations of Marketing Theory |b Toward a General Theory of Marketing / |c Shelby D. Hunt |
| 250 | |a Eastern Economy ed. | ||
| 264 | 1 | |a New Delhi : |b Prentice-Hall of India, |c c2003 | |
| 300 | |a xxiii, 312 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 8120322401 | ||
| 650 | 0 | |a Marketing--Philosophy. | |
| 650 | 0 | |a Marketing--Methodology. | |
| 650 | 0 | |a Marketing--Research. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142892 |d 142892 | ||