APA-Zitierstil (7. Ausg.)

Fill, C. (2001). Marketing Communications: Contexts, Contents and Strategies (2nd ed.). Pearson Education.

Chicago-Zitierstil (17. Ausg.)

Fill, Chris. Marketing Communications: Contexts, Contents and Strategies. 2nd ed. New Delhi: Pearson Education, 2001.

MLA-Zitierstil (9. Ausg.)

Fill, Chris. Marketing Communications: Contexts, Contents and Strategies. 2nd ed. Pearson Education, 2001.