Marketing Communications Contexts, Contents and Strategies /
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Delhi :
Pearson Education,
c2001
|
| Edition: | 2nd ed. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142893 | ||
| 005 | 20261026014850.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Fill, Chris | |
| 245 | 1 | 0 | |a Marketing Communications |b Contexts, Contents and Strategies / |c Chris Fill |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a New Delhi : |b Pearson Education, |c c2001 | |
| 300 | |a xxiii, 736 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 8178081229 | ||
| 650 | 0 | |a Marketing communication. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Sales promotion. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142893 |d 142893 | ||