Cita APA (7th ed.)

Kotler, P. (2003). A Framework for Marketing Management (2nd ed.). Pearson Education.

Cita Chicago (17th ed.)

Kotler, Philip. A Framework for Marketing Management. 2nd ed. Delhi: Pearson Education, 2003.

Cita MLA (9th ed.)

Kotler, Philip. A Framework for Marketing Management. 2nd ed. Pearson Education, 2003.