APA-Zitierstil (7. Ausg.)

Kotler, P. (2003). A Framework for Marketing Management (2nd ed.). Pearson Education.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip. A Framework for Marketing Management. 2nd ed. Delhi: Pearson Education, 2003.

MLA-Zitierstil (9. Ausg.)

Kotler, Philip. A Framework for Marketing Management. 2nd ed. Pearson Education, 2003.