A Framework for Marketing Management /
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| Main Author: | |
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| Format: | Book |
| Published: |
Delhi :
Pearson Education,
c2003
|
| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | xx, 363 p. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 8178089009 |