Cita APA (7th ed.)

Kotler, P., & Keller, K. L. (2016). A Framework for Marketing Management (6th ed.). Pearson Education.

Cita Chicago (17th ed.)

Kotler, Philip, i Kevin Lane Keller. A Framework for Marketing Management. 6th ed. New Delhi: Pearson Education, 2016.

Cita MLA (9th ed.)

Kotler, Philip, i Kevin Lane Keller. A Framework for Marketing Management. 6th ed. Pearson Education, 2016.