APA (7th ed.) Citation

Kotler, P., & Keller, K. L. (2016). A Framework for Marketing Management (6th ed.). Pearson Education.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. 6th ed. New Delhi: Pearson Education, 2016.

MLA (9th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. 6th ed. Pearson Education, 2016.